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INDEPENDENT MUSIC EXPORTERS SOUTH AFRICA: IMEXSA is is proud to offer its export-ready musicians, managers and company representatives export ready training and showcase opportunities: A moving trailer of hope, lead by passion to change lives and make dreams come true, this right here is a movement challenging perceptions of what it takes to be a successful independent musician in South Africa. 
avatar for Fortune Shumba

Fortune Shumba

SLOTS: SXSW
Selected Artist
Mpumalanga: Fortune Shumba
Mbuso Fortune Sikhumbuzo Shumba was born and bred in South Africa, Nelspruit in a little township called Kabokweni. He began writting, mostly poetry in 2009 while still in school and after completing high school in 2012 went on to enroll at the University of Johannesburg to study Accounting.

In 2013 while at university his love for the arts- music and poetry in particular grew even further and one day after a visit and sudden jam session at a friend Innocent Mlangeni's house, Fortune was convinced he could actually sing- Innocent confirmed it. This lead to Fortune recording a number of songs with a local producer in Innocent's little backyard studio which they would later compile into a mixtape called Fame & Fortune. Fortune then record another mixtape titled Ngoma yami which was also released on Soundcloud at the beginning of 2014.

Fast forward to December 2014, the love for music had grown stronger than the one for his studies and after his first year Fortune dropped out of university to solely focus on his music career. He also got a job as a banker in Nelspruit in order to be able to fund his music career.

One day a guy called Lusani Mafumadi walked into the bank Fortune was working for to make a cash deposit and while making conversation the two realised they had a lot in common- an unconditional love for the arts. The two exchanged contact details which would then lead to Lusani managing him and introducing him to three producers from Johannesburg- AFRIKANBXI, #Deep and Mash.

My Artists Sessions

Friday, February 10
 

11:00

19:00